X Ad Campaign
Hello, timeline.
Advertising on X, planned, built and run for you.
Strategy, creative and optimisation in one team.
Speak with a specialist
Book a callPromoted posts that feel native.
Right in the timeline.A promoted post from Your Brand in a timeline of unfinished posts. Vertical video ads.
Full screen, full attention.A full-screen vertical video ad. Takeovers.
Own the conversation for a day.The explore screen with a promoted trend from Your Brand at the top. Targeting.
Reach the people who matter.An audience builder with locations, interests, keywords and look-alike followers selected. Creative made in-house.
For every format on X.A creative board with the same campaign in square, vertical, carousel and landscape formats. Reporting.
Clear, honest, always on.A tablet showing campaign results with illustrative figures. A phone showing the same campaign results.
Managed campaigns
Your brand.
On every timeline.
X Ad Campaign plans, builds and runs your advertising on X. One team owns the whole campaign, from the first audience to the last report. Choose what the campaign is for and everything is built around it, from the creative to the bidding, then improved as the results come in.
A campaign, up close.
Audience. We build audiences from the conversations people join, the keywords they use, the accounts they follow and your own customer lists.
Creative. Every campaign ships with ads made for the timeline: square, vertical and landscape, written to stop the scroll.
Bidding. We set the objective, budget and bid strategy, then adjust them as results arrive, so spend follows what works.
Placement. Your ads run where attention is: the home timeline, search, profiles and full-screen video.
Measurement. We set up the X Pixel and the Conversions API, so results trace back to real actions on your site.
Brand safety. Keyword exclusions and sensitivity settings keep your ads away from what your brand should not stand next to.
Reporting. One dashboard with the numbers that matter, and a plain summary of what we changed and why.
Reach
Think bigger.
Sample pre-roll. Your Brand is a placeholder, not a real advertiser.
Some moments deserve more than a post in the timeline. Amplify pre-roll runs your video before videos from publishers on X. Timeline and Trend Takeovers put your brand first in the app for a full day. We plan them, book them and make the creative for them.
Timeline, video and takeovers, planned as one campaign.
Every objective
One team.
Any goal.
Launching something new, growing an audience, filling a pipeline or selling online: every campaign is built for the result you need, and measured against it from the first day.
Whatever your goal looks like.
Creative studio
Scroll-stopping creative.
Made in-house.
Every campaign comes with creative written and designed for the timeline: video cut for vertical, images sized for every placement, and copy that sounds like a person. New versions go live as soon as the results ask for them.
One idea, every format.
Video. Vertical cuts for the full-screen feed and landscape cuts for pre-roll, captioned for people watching with the sound off.
Carousel. Several products or ideas in one ad, each card with its own headline and link.
Image. A single frame that makes its point before the thumb moves on.
Text. Sometimes the sharpest ad is one good sentence and a link.
Craft, in the details.
Stop. Look.
Hook in the first second. The first frame carries the message, for everyone who scrolls past the rest.
- CCLIVE
Sound off? Still works.
Captions on. Every video works without sound, so it works in more places.
Written like a post.
Native tone. Ads written like posts, not like brochures, so they read like they belong.
- A
Version A.
BVersion B.
Tested in pairs. Two versions go out, the better one takes the budget, and the next test starts.
Vertical.
Square.
Landscape.
Sized for every screen. One idea, cut for vertical, square and landscape, so nothing is cropped by accident.
Performance
Optimised. Every single day.
Bids, budgets and audiences are checked every day, not every month. Spend moves toward what performs, weak ads are paused, and new tests start before results flatten.
Always on.
Spend limits, pacing rules and alerts are set up on the first day, so the budget stays exactly where you put it. Every change shows up in the next report.
Included
Everything a campaign needs.
In one team.
Strategy, audiences, creative, launch, daily optimisation and reporting are all part of the work, not add-ons you discover later. The same team sees every part, so nothing gets lost between them.
Reporting you can read.
Honest where it counts.
A campaign dashboard with illustrative figures. A live dashboard. Every campaign in one place, updated as the results come in.
A weekly summary. Plain summaries. What happened, what changed and what comes next, in plain words.
Results measured against the objective. Measured against the goal. Every report starts from the objective agreed before launch.
Account settings showing the brand as owner. Your account, your data. Campaigns run in your own ads account, so nothing is locked away.
Brand safety.
Built in, not bolted on.
Keyword exclusions. Keyword exclusions. Topics and words your brand should never appear next to, set before launch.
Sensitivity settings. Sensitivity settings. Placement controls matched to how careful your brand needs to be.
Reply controls. Reply controls. Limit who can reply to promoted posts when a campaign calls for it.
Add-ons
Add more.
When you need it.
Bring in creators for posts people already trust, or pair paid campaigns with a posting plan for your own account.
Why brands run their X campaigns with us.
Find your plan.
Launch
For a first campaign on X.
Priced to your budget
Posts
- Promoted posts with image or video
Monthly
- new creative
Monthly
- report and review
Shared
- campaign manager
Growth
For brands that want X to carry weight.
Priced to your budget
Posts, video
- Promoted posts, carousels
- and vertical video
Every two weeks
- new creative
Weekly
- report
Dedicated
- campaign manager
Scale
For always-on programmes and launches.
Priced to your budget
Every format
- Including pre-roll
- and takeovers
Weekly
- new creative
Weekly + call
- report and live dashboard
Dedicated team
- strategist and creative lead
How we work.
Numbers you can check yourself in X Ads Manager.
Changes made every day, not every month.
Creative made for the timeline, not resized from print.
What we stand for.
Transparency. Straight answers.
Privacy. Built in.
Accessibility. For everyone.
Questions? Answers.
What does X Ad Campaign do?
We plan, build and run advertising campaigns on X for brands: strategy, targeting, creative, launch, daily optimisation and reporting, handled by one team.
Who owns the ad account?
You do. Campaigns run in your own X Ads account with us added as a user, so the data, the history and the payment method stay yours.
How is the ad budget paid?
Your ad spend is paid by you, directly to X, through your ads account. Our fee for managing it is separate, so you always see exactly what went to media.
Is there a minimum ad budget?
Budgets are agreed on the first call, based on your goal and your market.
How soon can a campaign go live?
Once account access, tracking and the first creative are approved, a campaign can start within days.
How long do we commit for?
Terms are agreed per plan on the first call.
Which ad formats do you run?
Promoted posts with images, video or carousels, vertical video ads, Amplify pre-roll and, for launches, Timeline and Trend Takeovers.
Do you make the creative?
Yes. Copy, images and video are made for each campaign and cut for every format and placement.
How do you measure results?
With the X Pixel and the Conversions API on your site, so conversions are counted from real actions and reported against the objective agreed at the start.
How does reporting work?
You get a live dashboard and a written summary at the rhythm of your plan, covering results, what changed and what comes next.
Which markets and languages do you cover?
Campaigns can run in any market where X offers advertising. Creative is written and reviewed in English, Dutch and German.
Are you part of X?
No. X Ad Campaign is an independent agency. We are not affiliated with, endorsed by or sponsored by X Corp.
Book a call
Let’s talk.
Tell us a little about your brand and what you want from X, and we will get back to you.
Thank you.
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